How to use Market Overview

Market Overview is an analytic view that includes a snapshot of the market you are monitoring. The Market Overiew uses Sniffie filters to drill down the dataset you want to look at from your database.

Sniffie Service Market Overview
Market Overview is an analytics view in Sniffie Service that lets you take a broader look at your market pricing ranges and situation.

 

 

 

 

 

 

 

Market Overview Graphs and Tables

Currently Market Overview offers you the following graphs and tables:

  1. Products by Website
  2. Pricing Ranges
  3. Most recently added products
  4. 5 cheapest products
  5. 5 most expensive products
  6. Website Aggressiveness (Recorded ecommerce changes)
  7. Frequency Analytics (Most commonly used words)

Products by Website

Products by Website is graph that shows you how many products you are monitoring per each website either in total or according to your filtered choice. Products are calculated either by Total in Product Catalogue (all products from the website in the product catalogue), Total checked in 24 hours (products that Sniffie has checked in 24h) or Total checked this week (products Sniffie has checked in 7 days).

Products by website Market Overview
Products by website is a graph in Market Overview Analytics view that shows you the monitored products by website. Using filters lets you drill down in to your dataset.

Products view when clicked products by website

Pricing Ranges

Pricing Ranges is a graph that shows the pricing range of a selected dataset. If you haven’t used any filters in the view, it gives you a overview of the pricing ranges per website. When you filter down the selection you can easily make a graph to show you your market pricing range.

Market pricing ranges in Sniffie analytics
You can easily see market pricing ranges max, average, min by using Sniffie Pricing Ranges.

 

The pricing range gives you the following details:

  • Maximum price per website
  • Average price per website
  • Minimum price per website

Most recently added products

Most recently added products is a table shows you the latest products Sniffie has added to your product catalogue.

Most Recently Added Products Sniffie
Most Recently Added Products is a table in Sniffie Analytics that shows you which were the last products added to your product catalogue.

5 cheapest products

The 5 cheapest products table shows you which are the 5 cheapest products either in your total monitored dataset or a filtered subset choice. It is a table that also shows you the view from your Pricing Ranges graph.

5 cheapest products
5 cheapest products is a table that shows you the 5 most cheapest products in your selection.

 

5 most expensive products

The chart shows you which are the 5 most expensive products either in your total monitored data set or according to your filtered choice. It is a table that also shows you the view from your Pricing Ranges graph.

5 most expensive products
5 most expensive products is a table that shows you the 5 most expensive products in your selection.

Website Aggressiveness

The chart shows you the competitor aggressiveness through the number of changes either in total changes (description, image, price etc.) or just price changes. The changes can be viewed as total (all changes) or normalized (as a percentage from the amount of products monitored). If a competitor has 1000 products and makes 300 changes they appear very aggressive on the total chart. But compared to another competitor making 100 changes with 200 products will be more aggressive on normalized chart (their change rate 50% against the previous 30%).

Website aggressiveness in Sniffie pricing graphs
Website aggressiveness graph tells you the price aggressiveness of your competitors.

 

Frequency Analytics

Frequency analytics is a graph that gives you and indication on what type of data you have collected and what are the keywords in your data set. When you filter for example a category you can use this keyword cloud to see what product names are most common.

Frequency Analytics
Frequency Analytics is a keyword cloud that shows you the most commonly used words in your dataset or filtered subset.