How to use Market Overview
Market Overview is an analytic view that includes a snapshot of the market you are monitoring. The Market Overiew uses Sniffie filters to drill down the dataset you want to look at from your database.
Market Overview Graphs and Tables
Currently Market Overview offers you the following graphs and tables:
- Products by Website
- Pricing Ranges
- Most recently added products
- 5 cheapest products
- 5 most expensive products
- Website Aggressiveness (Recorded ecommerce changes)
- Frequency Analytics (Most commonly used words)
Products by Website
Products by Website is graph that shows you how many products you are monitoring per each website either in total or according to your filtered choice. Products are calculated either by Total in Product Catalogue (all products from the website in the product catalogue), Total checked in 24 hours (products that Sniffie has checked in 24h) or Total checked this week (products Sniffie has checked in 7 days).
Pricing Ranges is a graph that shows the pricing range of a selected dataset. If you haven’t used any filters in the view, it gives you a overview of the pricing ranges per website. When you filter down the selection you can easily make a graph to show you your market pricing range.
The pricing range gives you the following details:
- Maximum price per website
- Average price per website
- Minimum price per website
Most recently added products
Most recently added products is a table shows you the latest products Sniffie has added to your product catalogue.
5 cheapest products
The 5 cheapest products table shows you which are the 5 cheapest products either in your total monitored dataset or a filtered subset choice. It is a table that also shows you the view from your Pricing Ranges graph.
5 most expensive products
The chart shows you which are the 5 most expensive products either in your total monitored data set or according to your filtered choice. It is a table that also shows you the view from your Pricing Ranges graph.
The chart shows you the competitor aggressiveness through the number of changes either in total changes (description, image, price etc.) or just price changes. The changes can be viewed as total (all changes) or normalized (as a percentage from the amount of products monitored). If a competitor has 1000 products and makes 300 changes they appear very aggressive on the total chart. But compared to another competitor making 100 changes with 200 products will be more aggressive on normalized chart (their change rate 50% against the previous 30%).
Frequency analytics is a graph that gives you and indication on what type of data you have collected and what are the keywords in your data set. When you filter for example a category you can use this keyword cloud to see what product names are most common.