Getting started with Sniffie

Sniffie is a price monitoring service that helps you to collect relevant pricing information from your ecommerce market, analyse it and receive reports on the changes as they happen.

Our philosophy focuses on easy price data extraction, data segmentation and intuitive user experience with drill down analytics. We are a happy to see you this far. Ready to get started?

Downloading the Sniffie Browser Extension

If you have a managed service account, you can skip this step. Unless you want to learn how to collect data yourself, of course! 🙂

Before you start extracting data from the web, you need to download Sniffie browser extension to show Sniffie what data you want to collect from what website. The downloading can be done from your account under Browser Extension.


Getting data with Sniffie

If you have a managed service account, you can skip this step as well! 🙂

The foundation of good price monitoring is well structured and sourced data. You should always make sure you are extracting a complete data set. That starts from extracting your own products from your website. That way you have the right categories (you are already using) and you have your products that you are using as a basis for market monitoring (product match).

It is wise to start collecting data from category pages where you can easily extract the whole category pricing information. The data can be enriched from the product cards later on, but you should always try to get as much data as you can from a single URL.

Read more on Sniffie Browser Extension and how to download it.

The video below will show you how to create your first sniff. Here’s a more comprehensive step-by-step guide for extracting web data with Sniffie.

Sometimes it may be more difficult to hover on the product cards. No worries though, you get the data with the few extra clicks fast and easy! See this guide with the video for tips.

Match your products

To get most out of Sniffie your products should be matched to competing ones. Sniffie will provide you with an automatic suggestion – based on our machine learning algorithm – for a match, that you can then easily confirm or change.

Product match makes sure that your product has a relation to competing products. There are three levels of competing products:
1. Exact – Exact match e.g. Coca-Cola 150ml vs. Coca Cola 1,5dl
2. Substitute – A product that might compete us as a use case e.g. Wooden floor vs. Plastic floor of the same level.

Product matches are confirmed by clicking the Confirm button as seen below and removed by the same way when clicking the Remove button.

In the unlikely scenario in which Sniffie suggests not suitable matches for your product, you can always look for competing products by clicking “Add Product” button and typing a search for the respective product. The search field searches all of you product catalogue.

Read more on Product Catalogue and Product Match.


Segment your market

Although you have extracted your data into categories you most likely want to divide your products also in to smaller segments and groups. This you can easily with product tags. We’ll show you how its done in just few simple clicks.

To create a group or segment the only thing you need to do is to filter down your products you wish to add to a group, select those products and click the product tag icon on the Table Tool Bar.

Read more on Product Tags and Product Tag Manager.

Analyze your data

Now that you have collected, matched and segmented your data you are ready to analyse it whenever. Sniffie uses powerful big data analytics that you as a user can easily control with filters. Filtering is a simple way to drill down in to the data set you wish. From the big picture to a single product and all in between. Read more on filters here.

Filters can be opened by clicking the filter Icon the Table Tool Bar. With the filters you can easily use the Sniffie Big Data Charts. Filters narrow down the data set and the charts show the value based on your filtered results. Everything is calculated on demand based on your selected filters.

Sniffie analytics showing the market overview of mobile phones between two competitors.

Subscribe to email reports

Ecommerce market is often very volatile. Sniffie can be set to monitor and report changes on your behalf. Creating a report means that you receive email notification on the latest market information. Create as many reports as you wish, edit and remove when you prefer. Read more on email reports here.

Export data to external systems

Before you rush into getting some data, let us show how you can also take out data to make analyses in other applications such as Excel. Most likely you need processed ecommerce data to your system. Just refer to our product feed documentation to get started. It’s really simple!

We also offer raw extraction data API for all data that is not related to products. You could also use this as your integration layer, although we don’t really recommend it for ecommerce data.

Using Sniffie Support

Finally, we would like to conclude that we are here to help you. Our support section includes a Knowledge Base you are free to use, support phone (including WhatsApp) that you send questions and get personal support from.

Just type in the question and you will find the Knowledge Base article you were looking for. Alternatively, send us an email, call us, send us a WhatsApp message or leave a ticket to our Zendesk ticketing system.

If you experience any problems at all, don’t hesitate to contact our support!

Sniffie support section
Sniffie support section.